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Hummel
Partnership playbook logo
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Features & Analysis
Time to read: 1 min
Partnership playbook: Globant, hummel, GSK and more
November 12, 2025
Hummel logo on a wall. Hummel International is a sportswear company based in Aarhus, Denmark.
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Europe
Time to read: 2 min
hummel tops Spanish market with Celta Vigo deal
August 28, 2024
Everton lose out on partnership with Stake as gambling sponsorships face ban
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Football
Time to read: 3 min
Everton gives Castore enhanced rights as inaugural stadium sponsor
June 17, 2024
Sunderland
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Football
Time to read: 2 min
Sunderland announces Hummel as new kit partner for next season
April 12, 2024
Credit: Shutterstock
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Europe
Time to read: 2 min
Equal pay bonuses part of Danish FA & Hummel extension
November 24, 2023
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Esports
Time to read: 2 min
Team Vitality brings in hummel as kit supplier
January 13, 2023
credit: Shutterstock
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Football
Time to read: 2 min
Southampton FC marks ‘brave new direction’ in NFT kit collection
July 1, 2022
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UK
Time to read: 2 min
Southampton FC nets training kit parter in learncrypto.com
September 24, 2021
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Partners
Time to read: 3 min
Southampton FC realigns with Hummel for next five years
January 18, 2021
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Sponsorship
Time to read: 2 min
Osasuna replaces Hummel with Adidas as official kit supplier
July 30, 2020
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Sponsorship
Time to read: 2 min
Brøndby IF expands Hummel partnership to its esports division
June 9, 2020
Credit: Shutterstock
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Sponsorship
Time to read: 3 min
Everton signs ‘club-record’ kit deal with Hummel
May 21, 2020
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026